Your content must stay on topic and on target for that page's focus. It also must contain content that is long enough, and with enough of a message to either convince the reader of what you want or to go further toward that goal. If you do that, utilizing the right keyphrases, you will plant the 2nd SEO Cornerstone you need. SEO is about optimizing web pages where you send paid/non paid traffic. Companies are constantly writing new web pages that specifically feature their targeted keyword phrases. I want to give you 5 very important on page SEO tips, note that some of these will apply to bloggers more than others, but just be creative and they can be used to boost your search engine rankings for any website. There are some SEO strategies that should be avoided. These are termed as Black Hat SEO techniques. Using these techniques will result in a drop in ranking on search engines. Another technique that should be avoided is link spamming. You want visible text on your pages so that users can find your site easy. Make sure you add sensible text as far as size. The keywords need to show in your links and tags. Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and Pinterest most especially SEO strategies. This is one of the most common SEO mistakes made by most people new to online marketing. They made the mistake of over stuffing their websites with keywords thinking that the more they have on their website and meta tags, the higher they will rank in the search engines. Keyword stuffing occurs if you have more than 30% of your keywords on your website. However, nothing is further from the truth. If you over stuff your website with too many keywords, search engines will treat your website as a spam site. In the worst case, your website may even be banned from the search engines entirely.