All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory. To begin, SEO is growing in the web and rules do change often. Many companies have used SEO as a medium to attract potential customers as well as create awareness to the business. Realistically, there is no definite answer to what are the secrets of SEO algorithm. However, Pinterest there are free SEO tips that are able to provide answers to this question. What's this mysterious "black hat" SEO strategies? Is it the latest fashion trend? No it's not a fashion trend at all. Should I do it? Does it work with the SE's or is it just a waste of time? The answer to these questions depend upon who you are talking to. Many employ these strategies and continue to do so today. Having a website that takes too long to load can also hurt your SEO- rankings. So you have to take a look into your website code and test it on different platforms. Make sure your website takes less than a minute to load even on the slowest bandwidth. Secondly, if your website code is messy, it will also lower your rankings. Try not to load too many graphics that may make your site slower to load. Create an article and post it in an article directory. Drafting blogs/articles and posting them in Ezine, GoArticles and etc is an awesome way of linking back your website. Some of the sites feature an author bio where you can tell people more about the services and products you offer. SEO news It's not just about quantity though. Quality is actually of more importance. You can fill it with a thousand pages of junk that no one wants to read and becomes bored with or you can fill it with five pages of great content that is interesting and as new content is slowly added, people come back to read it. When you have a new website you should ensure that the URL of your website has a structure that improves its SEO significance. The best way to make your URL more SEO friendly is making use of the feature found in Apache called 'modrewrite'.