SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes. 22. Keeping up with the competition. The competition is not going to sit still, so keep checking to see what the competition is up to. Have they identified any new keywords? Is the competition using any new SEO strategies? Although having external links to your website can improve your search engine rankings; however do not over do it. Some web masters go to the extent of having unrelated sites link to the websites. This can lower your website's rankings too. If you need to have external links, you have to strategize and get links from related sites. For example, if your site is about sailing boats, make sure you have links from related sites such as boat repair instead of unrelated sites such as dog training. One of the biggest no-nos in SEO and Google News ranking is posting duplicate content. For best results, don't even quote other sources but post only completely original material. Article sites do not accept just any article. Each one has specific guidelines that you must consider and follow when putting your article together for submission to the site. The guidelines are set to help you in production of a quality article and maintain a collection of quality content on their site. SEO news An important aspect of search engine optimization is the fact that you need to invest time and effort into your website on a regular basis in order get traffic and keep traffic continuously increasing. If you allow your website to sit and collect cobwebs it won't do much for you. Link relevance - Google uses special algorithm to determine importance of the site. It takes to the consideration topic of the site, of page, anchor text on the link, authority of the site on the subject. The good way to get links from big sites is to submit press releases that can be spread through all new sites like Google news, Yahoo news etc. This is one of the best SEO tips I know. Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, Pinterest videos, articles, forums, podcasts etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.