Why JCPenney's New Marketing Strategy is Revitalizing the Retail Industry
J C Penney
J C Penney: A History
J.C. Penney has a rich and long history that dates back to the founding of the company in 1902 by James Cash Penney. Penney's first store, the Golden Rule Store (starbucks today), was opened in Kemmerer Wyoming. As the business grew, Penney opened additional stores in the surrounding areas.
In 1913, J.C. Penney Company, Inc., a subsidiary of the company, was in...
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